Brand Manager

The Company 
Our client is a global distribution company currenlty implanting one of its branches in Ivory Coast. We are therefore looking for a talented and experienced brand manager to develop and implement marketing activities that will increase brand value, awareness and market share.


Responsibilities

Your responsibilities will consist of,

• Managing the efficient and effective execution of new products and Marketing initiatives
• Establishing budgets, performance specifications and sales estimates
• Developing and implementing strategies that resonate with the target market
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs
• Developing and executing new launch timelines to support the marketing calendar ensuring consensus of milestone dates from respective business units including Marketing, Packaging, R&D, Product Development, New Product Purchasing and Manufacturing
• Ensuring all milestones meet their due dates in order to achieve the target ship date by driving the process end to end
• Shaping and communicating our vision and mission
• Translating brand elements into plans and go-to-market strategies
• Managing a team of marketing people working on brand initiatives
• Leading creative development to motivate the target audience to “take action”
• Establishing performance specifications, cost and price parameters, market applications and sales estimates
• Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
• Analysing the success of marketing campaigns and creating reports
• Supervising advertising, product design and other forms of marketing to maintain consistency in branding
• Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
• Resolving all timeline issues and negotiate with appropriate department and develop tactical plans when missed due dates occur to bring project back on track.
• Escalation of critical issues and risk to management
• Coordinating with Regulatory on all issues regarding product registration and alert markets of all Reformulations, Repackaging, and Production Transfers, Discontinued Products
• Leading special projects as needed and as defined by leadership.