Abidjan, Côte d'Ivoire

Job Description

The Company 
Our client is a global distribution company currenlty implanting one of its branches in Ivory Coast. We are therefore looking for a talented and experienced brand manager to develop and implement marketing activities that will increase brand value, awareness and market share.


Your responsibilities will consist of,

  • Managing the efficient and effective execution of new products and Marketing initiatives
  • Establishing budgets, performance specifications and sales estimates
  • Developing and implementing strategies that resonate with the target market
  • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs
  • Developing and executing new launch timelines to support the marketing calendar ensuring consensus of milestone dates from respective business units including Marketing, Packaging, R&D, Product Development, New Product Purchasing and Manufacturing
  • Ensuring all milestones meet their due dates in order to achieve the target ship date by driving the process end to end
  • Shaping and communicating our vision and mission
  • Translating brand elements into plans and go-to-market strategies
  • Managing a team of marketing people working on brand initiatives
  • Leading creative development to motivate the target audience to “take action”
  • Establishing performance specifications, cost and price parameters, market applications and sales estimates
  • Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
  • Analysing the success of marketing campaigns and creating reports
  • Supervising advertising, product design and other forms of marketing to maintain consistency in branding
  • Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
  • Resolving all timeline issues and negotiate with appropriate department and develop tactical plans when missed due dates occur to bring project back on track.
  • Escalation of critical issues and risk to management
  • Coordinating with Regulatory on all issues regarding product registration and alert markets of all Reformulations, Repackaging, and Production Transfers, Discontinued Products
  • Leading special projects as needed and as defined by leadership.

  • Bachelor's / Master's Degree in Marketing or related field
Professional Experience
  • Five (5) years of professional experience in a similar position

Skills & Aptitude
  • Previous experience in developing brand and marketing strategies
  • An understanding of trends and an ability to respond to customers’ wishes
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest technologies and methodologies in graphic design, web design, production, etc.
  • Creativity and an ability to produce innovative and original ideas
  • The ability to manage and allocate budgets
  • Experience with and an understanding of market research
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically and come up with campaigns
  • Good communication skills, both verbal and written
  • Previous experience in managing and leading teams
  • Comfort with CRM software

  • Full-time
  • Marketing
Direct Superior
  • Marketing Director
  • Industry Standard 
Application Directives
  • Kindly apply by uploading your recent resume on this site
  • English speaking applicants should have adequate proficiency in french and resume should be in french format
  • Only shortlisted applicants will be contacted
Position Based In
  • Abidjan
Application Deadline
  • March 13, 2023 at 05:00 PM