This training emphasizes the critical structure of a sales conversation or client meeting and provides a powerful roadmap for a successful, buyer-focused dialogue. The Consultative Selling Framework provides sales reps with a consistent and repeatable process to more effectively manage their sales dialogues.
The “six critical skills” feed into and support the framework, enabling sales reps to harness their technical excellence and use all available skills to open more doors, better understand customer needs, better articulate value, and close more deals. The "six critical skills" involve, presence, relating, questioning, listening, positioning and checking.